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Nerd Foods Co.

Nerd Foods Co. is a made-up company with 104 weeks of realistic demand, inventory, production, capacity and supplier data — the kind of dataset planning students, analysts and new planners usually can't find. It's free. Enter your email and it's yours.
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A complete fictional FMCG business, built to practise on.

Nerd Foods Co. is a made-up company with 104 weeks of realistic demand, inventory, production, capacity and supplier data — the kind of dataset planning students, analysts and new planners usually can't find. It's free. Enter your email and it's yours.

What's inside

  • Product, customer, supplier and manufacturing master data
  • 104 weeks of demand history across six fictional customers
  • Finished-goods inventory history
  • Production plan vs actual, with line capacity and utilisation
  • Purchase orders and supplier performance
  • Revenue, COGS and margin
  • S&OP base / upside / downside scenarios
  • A full data dictionary explaining how it all fits together

20 interconnected sheets. 6,240 demand records. Enough complexity to run a genuine planning exercise, not a toy example.

Get the dataset

Enter your email below and we'll send the download link, plus a short guide on where to start.

Where to start once you've got it

Every article and free tool on this site uses Nerd Foods as its working example, so once you've downloaded it, you can follow along directly rather than working from an abstract explanation:

  • Build a forecast using Nerd Foods' demand history
  • Calculate safety stock for one of Nerd Foods' SKUs
  • Try the 13-week supply plan structure against Nerd Foods' production data

Ready to plan your own business?

Everything you practise on Nerd Foods works the same way on your real numbers. The toolkits are the professional version of these same models, built to run on your own SKU list.